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A novelty has appeared in Google Webmaster Tools . This is an additional precision brought to valuable indicators: click rates and impressions of the website are now given to the nearest unit for each request. Previously, Google only provided roundings that were sometimes very approximate. After having considerably limited the analysis of SEO traffic in Google Analytics by encrypting all its results pages a few months ago.

Google has not announced or commented on this novelty which has been spotted by many SEO specialists . Google finally posted the official announcement of this novelty on its dedicated blog . The List of Consumer Mobile number Colibri, or Google's Hummingbird, update was introduced in September . To simplify, it must help the search engine to better understand the requests of Internet users, and in particular those composed of several keywords .If Mountain View obviously remains secret on the subject, its employees file patents which can give leads on the techniques used.



The American Bill Slawski specializes in deciphering these patents, and has analyzed several of them on his site which could have been used by Google to deploy Hummingbird. Find the right synonyms to better understand the meaning of queries This seems to be the case of one of them , which gives at least an idea of ​​the reasoning devised by the engineers of the search engine to bring up results in phase with the meaning of the queries, in particular those which are quite long.


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